Steve Casquero Design

URVAN

Tech identity  
Role: Senior Designer & Creative Director. In collaboration with Impar Studio

Urvan is a new app which delivers beauty on the go, anytime, anywhere in the city. Using geolocation on your smartphone, you can pick from a list of beauty rituals from a haircut to a pedicure and have an Urvan trained beauty specialist come at a moments notice. 

Urvan_car.jpg
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 A simple and elegant logo based on a vertical and diagonal structure (not out of touch with a beauty brand) is accompanied by a dynamic component.       

A simple and elegant logo based on a vertical and diagonal structure (not out of touch with a beauty brand) is accompanied by a dynamic component. 

 

 

 We created a ‘beautifully dynamic’ concept, which aims to marry the dynamic pace of the city and the beauty within.    

We created a ‘beautifully dynamic’ concept, which aims to marry the dynamic pace of the city and the beauty within. 

 

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 Bespoke icons were created using the same diagonal language to reinforce the brand.   

Bespoke icons were created using the same diagonal language to reinforce the brand.

 

webuna.png
otraweb.png
app3.png
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delantal-y-typo.png
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