Steve Casquero Design

JIC: Marrakech — MiP Agency

Agency: MiP Agency  
Role: Senior Designer

An extension to the brand, JIC launched a one-off international conference held in Marrakech for select clients. The brief was to adapt the JIC brand with a focus pertinent to the area of Marrakech. Colour palettes were updated to the vibrant tones of Morocco with Intricate design and patterns used to reflect the architecture of the hotel and conference facilities. Laser-cutting technology was used to recreate the fine detailing on the literature such as the gate-fold invitation, replicating the hotel entrance. 

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