Steve Casquero Design

JIC: Istanbul branding — MiP Agency

Agency: MipAgency
Role: Senior Designer

An extension to the brand, JIC launched a one-off international conference held in Istanbul for select clients. The brief was to adapt the JIC brand with a focus pertinent to the area of Istanbul. Colour palettes were updated to the warm colours of Istanbul. The design featured an abstract recreation of the iconic Blue Mosque that was lasercut into the event pack covers using a special gold finish stock to match the opulent gold-leaf surrounding of the conference centre.