Steve Casquero Design

Rootwave™

Tech Identity
Role: Designer & Creative Director

Rootwave™ is a leader in the development of electricide technologies and products and is pioneering its use as a viable and cost-effective alternative to killing weeds. As a new brand, the challenge was to create a modern word-mark which sets Rootwave™ apart from the saturated and visually clichéd world of environmentally friendly branding. I had to avoid overtly technological concepts and styles and bring a balance to eco-friendly/tech worlds. 

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 Part of the brief was to create a simple identifier device which has application beyond the logo to act as brand approval for third party distributors of Rootwave™ technology.   

Part of the brief was to create a simple identifier device which has application beyond the logo to act as brand approval for third party distributors of Rootwave™ technology.

 

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